Stanley Named Fastest-Growing Equipment Accessories Brand in US Outdoor Specialty Market – PRNewswire
SEATTLE, Feb. 1, 2022 /PRNewswire/ — Stanley, a brand of PMI Worldwide, received The NPD Group (NPD) Outdoor Sports Retail Performance Award, and has been named the fastest-growing equipment accessories brand in the U.S. outdoor specialty market. The awards acknowledge the fastest-growing brands in the U.S. outdoor and snow specialty retail markets based on in-store and e-commerce sales revenue, according to NPD data.*
Photo courtesy of Stanley
Stanley named the fastest-growing equipment accessories brand in U.S. outdoor specialty market
The outdoor specialty market generated $7.6 billion in U.S. retail sales in the 12 months ending November 2021, an increase of 13% over the prior year, according to NPD.* The Outdoor Industry Association notes that 2020 saw the largest growth in participation ever among outdoor activities since the pandemic began, including camping, hiking and fishing.
With consumer demand on the rise, Stanley reports that the company achieved rapid global growth in 2021 with direct-to-consumer sales up almost 350% and e-commerce sales up nearly 150% compared to the previous year. Specialty U.S. sales for the brand increased 40%, while sporting goods and outdoor channels grew 90%.
“Stanley is honored to be named among the fastest-growing brands in the U.S. outdoor industry,” said Terence Reilly, Global President of Stanley brand. “As our customers continue to head outside, they’re investing more heavily in food and drinkware that deliver a more comfortable and durable outdoor experience. As a result, last year we experienced a double digit increase in web traffic and 100% total growth over the prior year.”
Stanley growth highlights across categories includes:
“Seeking greater wellbeing and experiential endeavors, more and more consumers are investing in outdoor living and this is driving sales growth across many outdoor product categories,” said Jim Kelley, President of Sports at The NPD Group. “We are thrilled to recognize companies including Stanley, that are playing an important role in our industry — and our society — by inspiring participation in outdoor and sports activities. Congratulations to Stanley on 100% growth in the equipment accessories category — we wish you continued success in 2022.”
For more information, visit Stanley1913.com
*Source: The NPD Group/Retail Tracking Service, U.S. Outdoor Specialty and Sport Specialty E-commerce, dollar sales, 12ME November 2021 (Among brands that comprise the top 80% of category dollar volume)
Invented by William Stanley on September 2, 1913 (official patent date), the all-steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, the STANLEY brand has been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY products, get quality gear. Built for Life®. Learn more, visit www.stanley1913.com.
About PMI Worldwide
PMI Worldwide is a leading global brand that manufactures, markets, and designs innovative food and beverage container solutions. Their two most recognizable brands, Stanley® and Aladdin®, are sold globally. PMI Worldwide also creates private label products for select global retailers. Headquartered in Seattle, PMI Worldwide has offices in San Francisco, Shanghai, Shenzhen, Amsterdam, Manila, Rio de Janeiro, and <span …….