Superfeet Names New Chief Operating Officer – SGB Media

Superfeet appointed Dan Spitzer as its new chief operating officer to lead the insole brand’s domestic and international strategic operations and growth.

“We believe investing in quality people who value the unique Superfeet culture of prioritizing people, innovation and doing the right thing is imperative to the success of our business, and our recent leadership hires reflect this commitment,” says John Rauvola, CEO of Superfeet. “Dan’s positive impact is being felt immediately throughout the organization, stemming from his engaging entrepreneurial spirit, results-orientated mindset and diverse track record of scaling up industry-leading global businesses.”

Spitzer’s experience includes leading end-to-end supply chain operations for a fast-growing gaming accessories company, PowerA, growing revenue by 20 percent in 2021. Prior to that, he directed the Hong Kong office of Mattel worldwide and led the entire supply chain integration of Evolution Fresh into Starbucks, penetrating specialty retailers including Whole Foods and Safeway.

“Superfeet’s storied history of industry defining products, prioritizing philanthropy and the people-first approach to building the organization initially drew me to the brand. After a handful of interviews their clear vision for the future and the passionate and driven people at Superfeet ultimately helped steer my decision to join the leadership team,” says Spitzer. “The opportunity for significant brand growth is present and I’m motivated to nurture this upward trajectory.”

Spitzer’s arrival follows the hiring of a new CFO, Cambria Schmidt, in February.




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